THHighlighting the concept of “Beautiful Hair, Beautiful Life”
Providing safer hair care products that illuminates Thai consumer
Bangkok – February 21, 2023 – S.C. Sereechai Beauty Co., Ltd., a leading manufacturer and distributor of hair care products under the “Lolane” brand, is reinforcing its leadership in the hair care market by introducing the “Beautiful Hair, Beautiful Life” concept by renewing its look and offering the most cutting-edge comprehensive hair product innovations to address the needs of customers spanning all age groups. Additionally, the Lolane brand is focused on entering the digital market to win the hearts of all modern Thais.
In 2022, the market for Thai haircare products continued to show strong growth. According to a survey conducted from January to June 2022,* there are two product segments that are achieving significant growth. The value of the treatment segment increased by 4% to 3,180 million baht, while the hair coloring segment increased by 14% to 1,483 million baht, both of which highlight the market’s strong development prospects in Thailand for hair products in 2023. This year, the major focus is on beauty as hair color trends have shown an upturn in popularity with Thai consumers looking to revitalize their appearance following the COVID-19 pandemic, and as procedures at universities and workplaces become more flexible. In addition, the market for organic hair care products** will expand significantly as the economic recovery takes hold, especially in the Asia-Pacific (APAC) region.
Mr. Ekasart Sappachang, Deputy Chief Marketing Officer at S.C. Sereechai Beauty Co., Ltd., said, “Lolane is a Thai-owned brand and a friend to consumers, offering valuable insights to Thais of all ages and all-in-one haircare solutions for more than 36 years becoming a highly regarded manufacturer and distributor of haircare products with a thorough understanding of Thai and Asian hair conditions. By continuously researching and developing new products according to the most recent international standards, Lolane offers a wide range of more than 500 product SKUs that can satisfy any consumer requirement. This includes sales in Thailand as well as in more than 30 other countries worldwide.”
“As a market leader ranking number one in sales of treatment and hair care products in Thailand, we want to motivate customers to feel good about themselves through the concept of “Beautiful Hair, Beautiful Life,” with Lolane’s quality products, which are outstanding in their choice of natural ingredients in combination with innovations for hair. Our goal is to achieve 13% growth in 2023 by refreshing our brand image and modernizing our approach to urban consumers, and we are also going to maintain our leading role in the super treatment group for the seventh consecutive year.
Mr. Prinya Tassakorn, Senior Marketing Manager at S.C. Sereechai Beauty Co., Ltd., said, “This year, Lolane has made a commitment to create cutting-edge hair care products with less chemicals or ‘Clean Beauty’ for the hair care industry, together with a plan to develop product packaging that contains more recycled plastic to promote ecologically responsible and sustainable beauty. Lolane offers a full range of products across three segments: 1. Clean & Care hair segment; 2. Hair – Transformer segment; and 3. Hair styling segment. We aim to penetrate the mass-level hair color cream market to meet customer demand for beauty, new high-quality products at reasonable prices, together with marketing initiatives and numerous promotions throughout the year.”
Lolane’s product availability covers all distribution channels, including modern trade, hypermarkets, supermarkets, shops, and beauty accessories wholesalers (Yee-Pua). The company is focused on working closely with local shops (local trade) this year in order to increase their access to the online market and better accommodate the lifestyles of modern customers. Lolane is also expanding its presence in Thailand and increasingly penetrating the professional market, both for salons and barbershops. Lolane will further expand into the international hair care market, particularly in ASEAN countries and China, and anticipates significant growth in sales volumes.
“I am confident that Lolane will continue on our mission to be a glowing inspiration for hair lovers worldwide,” said Mr. Ekasart Sappachang
Visit www.facebook.com/LolaneThailand for more news update about Lolane.
*Nielsen IQ (Thailand) Number 1 sales of nourishing and hair care products in Thailand (July 2019-June 2022)
**Market Research Department, S.C. Sereechai Beauty Co., Ltd. and Statista market survey
***Nielsen: Super Treatment – Retail Index January-June 2022
****Industry Research Biz (IRB) “Organic Hair Care Market 2023” https://on.mktw.net/3jUpEcG
