Bangkok – 17 November 2022 – S.C. Sereechai Beauty Co., Ltd., Manufacturer

& Distributor of leading hair care products, has launched its new Brand “PIXXELPRO” Pro-Level Hair Color & Hair and Scalp Care Products to

penetrate premium level Salons segment with the innovation of “Asian Complex”

mixing natural value with technology for best results, aiming expansion of

doubled branches throughout Thailand and Asia within the year 2023.

In the year 2022, the hair product market has had the market share of around Bht.45,500 Million out of the overall beauty market of Bht.216,800 Million with

the Hair Color Product range growing up from the past year about 14.5% and the

Hair Care Product range about 4.3%. Thailand has hair salons over 120,000 units

all over the country accounting for market value over Bht.60,000 Million with

salons’ main income over 70% derived from Hair Coloring and Perming services.

Mr. Vibul Somboonsakdikul, Chief Executive Officer (CEO) of S.C. Sereechai Beauty Co., Ltd., said “In capacity as specialist of complete hair products, we

know inside the main problem of salons that professional hairdressers are worrying about is the product efficiency which is the significant point giving result of customers’ satisfaction. Besides, there’s also worrying about the chemicals which both customers and hairdressers are in contact all day. All these are consequently

the outcome of brand development of PIXXELPRO, Asia Level Leading Brand

for penetrating the new age salons segment of market value Bht.60,000 Million.

“PIXXELPRO is outstanding in following 3 specialities, i.e. 1) Excellent Quality with the premium level innovation of “Asian Complex” mixing Asia’s natural value straightly meeting the needs of pro-level hairdressers with the real work results of satisfaction of customers and professional hairdressers. The product is 100% organic safety passed clinical tests by dermatologists not causing irritation, 2) Good Image

with its luxury design reflecting premium level brand exclusively placed in new

age salons only, and 3) Good Price starting from Bht.180 – 1,300 placing premium products position at tangible prices with the complete line products of Hair Color, Hair & Scalp Care and Hair Perm as hairdressers’ important assistants for uplifting salons to the premium level.”

* Marketing Research Dept. of S.C. Sereechai Beauty Co., Ltd. and Website Market

   Survey & Research Statista.

* National Statistical Office Year 2020.

Mr. Ekasart Sappachang, Chairman of Marketing Officers (CMO) of S.C. Sereechai

Beauty Co., Ltd., supplemented that “For stepping up to product leader for salons, we have organized full-blown marketing activities both B2B focusing penetrating professional salons all over the country with Salon Direct for building connection with new age salons by drawing Khun Billy Sa-vichai, Founder and Creative Director of TUR Hair Salon, sitting on the pedestal position of PIXXELPRO Brand Ambassador for reinforcing the image of pro-level products proven by the real hairdresser with the organization of work shop with leading hair gurus for supplementary high techniques of hairdressing and hair color creation supplemented

with B2C joining hands with ELLE for uplifting the latest fashionable leading trend in consumers’ minds together with the fully organized digital marketing aiming branch expansion all over Thailand and Asia for doubled increase within the year

2023 for the complete cycle of hair products portfolio for achievement as No. 1

Brand in the mind of every professional hairdresser and customer who loves hair

and its fashionable trend.”

Highlight Products

PIXXELPRO Hair Color Group

– PIXXELPRO Hair Color Cream outstanding with color shades variety, namely

  Basic Tone 8 Color Shade Groups / Intense 5 Color Shades / Clear Tone 1 Color

  Shade and Semi Color 7 Color Shades.

  Size 100 Gram Price Bht.150 / Semi Color Price Bht.185.-

– PIXXELPRO Hair Color Peroxide meeting work requirement of professional

  hairdressers with its lotion texture not hurting hair, giving additional steady color

  to hair without harmful chemicals and chemical odor while hair coloring.

  Size 150 ML. Price Bht.35 / 1000 ML. Bht.165.-

 – PIXXELPRO Blonde Up Hair Bleaching for professional hairdressers for

   hair floor adjustment to look brighter up to level 10 with Smooth Treatment

   Technology reducing yellow pigment in hair and gently lift brightness with

   steady color, smooth cream texture easy to spread.

Size 500 Gram Price Bht.550.-

Can update and follow additional information of Brand “PIXXELPRO” at

Facebook fanpage www.facebook.com/PIXXELPRO or website www.pixxelpro.net